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Instant meme: "Innovation Theater." How many "Corporate Technology Centers" and "Innovation Research Labs" have been funded over the years? Classic Token Efforts.

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A relevant example: The Big Three auto makers' (or is it Big 2.5?) response to the highly innovative Chinese electric vehicle juggernaut is attempting to slow the rate of industry disruption and technical innovation in terms of EV range, price, etc. They'd rather build and sell high-profit-margin ICE trucks. It won't work. Steve's other very relevant point has to do with career risk. As Dan Breznitz documents in his excellent "Innovation in Real Places: Strategies For Prosperity In An Unforgiving World," ( https://global.oup.com/academic/product/innovation-in-real-places-9780197508114?cc=us&lang=en& ) most managers (in this case, chip industry executives) won't risk their careers by adopting innovative approaches.

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